Stop Annoying Your App Users: 4 Push Notification Best Practices
Push notifications are sometimes more important than the rest of your UX. So, it’s a big deal to know what the push notification best practices are these days.
As mobile app users, we all have seen some great push notifications and some that just suck. If the push annoys the user, then they might simply end up uninstalling your app. That’s sad. But that’s the truth.
What is a Mobile App Conversion Funnel and How to Use It
Conversion funnel displays the rate at which users complete each step of a user journey to reach an overall goal. While in marketing and sales funnels, the goal is to actually convert website visitors into paying customers, in conversion funnels, goals can be different. But hold on here. Let’s answer the two main questions about funnels:
How VR and Augmented Reality are Reshaping Industries
Oculus Go — My favorite VR device of 2018 which I’m going to purchase If you’re a gamer, then chances are good you’re aware that we’re on the cusp of significant change for the entertainment industry. The launch of the Oculus (and Facebook’s acquisition) along with healthy competition from the HTC Vive, PlayStation VR, and Samsung Gear VR […]
What is Product-Market Fit and How to Measure It
Let’s get started with the definition. While a lot of people have come with definitions of product market fit, the most cited one by far is Marc Andreessen’s definition: “Product market fit means being in a good market with a product that can satisfy that market.”
What You Need to Know About App Store Optimization
App store optimization (ASO) is a buzz-word these days. And if you have no idea what it is, let me start with a short anecdote. Do you remember the time (nearly a few years ago) when the term Search Engine Optimization (SEO) appeared? Few people knew a thing about it back then. As of now, a lot of people know what SEO is and a lot of them use it to improve their websites’ search rankings.
7 Tips For Improving Your Ecommerce Strategy
Amazing New Solutions For Small Businesses From Technology. Today’s tech market is revitalizing the way people conduct business. An ecommerce store can be just as successful—and even more so—than a physical store somewhere. Following are seven tips to help you streamline your ecommerce strategy such that it has the most effective, profit-generating impact.
How to Boost Your App Conversion Rate with A/B Testing
As app makers, we all want to dramatically boost the conversion rate from app stores and increase the number of app installs. If chosen well, your app store page elements will help you get more traffic to your app store page and will ultimately result in more installs. Usually, an average app conversion rate is 26% and if yours is lower than this, then you might want to start working on improving it. A/B testing is something that can come to your rescue.
5 No Bullshit Ways of Measuring Mobile App Engagement
Mobile app engagement is not a joke. If you are a mobile app startup, be it B2B or B2C, you need a few things in place and these things are app installs, app retention, app engagement, app monetization. Today, we are going to speak about one of the things that can make or break an app owner’s life – app engagement.
How to do Proper User Research to create Customer-Driven Products
Customer-driven products are created by designers who know their users well enough. Everyone else is designing whatever comes to their own mind. And that’s not what UX design should look like. Instead, thorough user research should stand at the core of any product otherwise you are risking it.
User Experience Best Practices for eCommerce Apps
So, needless to say, that creating a cool user experience is a must for your business. Before you start coding, make sure to carefully prototype the UX design for your next eCommerce app. Here are a few things to keep in mind.
