The music industry is already in a state of upheaval. There are many music technology innovations that are changing how we create, distribute, and consume such content. In 2022 when Web 3.0 & Music NFTs become widely available, the shift may be even more drastic with blockchain technologies coming into play as well.
It has been known for many years that there are discrepancies when it comes to song ownership & appropriate compensation in the music industry. Artists such as Vincent van Gogh and Rembrandt were both affected by this problem, but sadly died without receiving what they deserved.
Analysts predict record sales will reach $25.9 billion by 2022, but just 12% of that will go to artists
Our society has experienced two opposing phenomena recently. On the one hand, modern music streaming services have allowed musicians to become global icons. Apple Music pays $0.01 for every time you listen to a song and Spotify pays even less than that. On the other hand, these companies are not investing enough in musicians and it’s difficult to make a living from this practice in general
The web is evolving and it’s providing both artists and audiences with more opportunities.
Many vinyl collectors are put off by the immediacy of streaming. The fact that you can’t usually tell what you’re listening to is a big issue for them, as is the lack of playlists with repeat and shuffle functions. There was a time when artists expected listeners to listen to an album from start to finish while having the lyrics come alive on the music and enjoying a nice, warm coffee. Some people still enjoy this type of listening experience, but it’s soon going to be a thing of the past.
Last year, the way we listened to music changed and overall, it was a good thing. Just like any other industry, the music business is changing to meet the needs of consumers.
Artists have always depended on touring for their income, so it’s not surprising that many still depend on this. Traveling has never been easy, but with modern technology and habits, touring is a lot more manageable.
Concert goers & party goers usually only get to see another artist’s concerts. This can be frustrating because they will not see the hard work that goes into it, or be privy to the behind-the-scenes of the event. So when we are talking about music tours, a majority of them consist of stress from start to finish.
- Planning logistics is painstaking and time-consuming.
- Talking to venues provides a great source for inspiration and help with big decisions.
- Saving on food and accommodation may seem like a good idea at first, but it can also cause you to feel rundown.
- The time spent away from loved ones on a business trip can be challenging.
Though traveling regularly caused problems, it was a dependable source of income for me. Covid-19 has been a game changer for the live music business. Concerts are starting to return to how they were pre-pandemic, but there’s still a long way to go.
At the moment, music is having a hard time in this part of history. But amid all the turmoil, there’s a shining hero-web3.
Web3 should give power to artists
It’s hard to pinpoint exactly what “web3” is – some say it’s about new ways of communicating like on social media, others say it relates to blockchain and other similar technologies. In either case, this technology, as with all tech, is constantly evolving and undergoing change.
This definition is a solid starting point, but it’s important to remember that there are two key features that set these two modes of operations apart: decentralization and transparency. The Internet was created with a top-down hierarchical method of control, which had no interest in facilitating user empowerment.
The crypto-market is so much more than just currencies; it’s a whole other world. Web3 is a term that refers to blockchain-based technologies and the future of the internet. Blockchain allows us to create immutable ledgers, which are great for securely storing information about your business or exchanging cryptocurrency.
Web3 is still in its early stages & it’s already having an effect on the music industry. One way this is happening is the “metaverse”. The term has been used a lot, but different companies have put their own spin on what it might mean for the future. New technologies have given artists new creative possibilities. The metaverse in particular offers a range of methods for artistic creativity and the opportunity to engage with an audience.
Music in the metaverse helps it appeal to a wider audience. What does Bonnaroo cost? For example, if you have a really tight budget, you might spend about $1,000-$2,000. That might sound like an awful lot of money for music festival tickets but the point is that you can afford to go by spending less on this product than any.
On the other hand, in the virtual world, artists may have an easier time touring than they would in the real world. It’s interesting to see what artists can do with all of their power and freedom. Performers not in the public eye need to think about how they want their career portrayed, as it will negatively affect them. With enough life experience, they can become wiser & more radical with their messages. It’s a significant drain on one’s body, as well as a huge change of scenery.
There is an opportunity ahead, but there are also challenges.
Blockparty CEO Vlad Ginzburg says the mainstream use-case for crypto NFTs is web 3.0’s currency, which he describes as a digital asset like any other
Enthusiastic collectors might be able to buy a variety of mints from artists with just one contract by combining different delivery methods for the mint as well as other types of merchandise.
Blockparty is partnering with Lively, a website for music that allows for talent matching. They help people meet and collaborate and get the content they want.
It’s a great time to be an artist, preferably as a musician. When the music business seemed to be dead, NFTs seemed like a good opportunity for artists who are looking for ways to extend their careers and keep in touch with their fans. They might have even been the only answer to save artistic careers after all. Yet, the composition of music on the internet in 1996 was only beginning to take shape.
There remains a key barrier for aspiring web 3.0 musicians, in the form of lack of formal education; to that end, a decentralized database can provide evidence of ownership which is 100% irrefutable. NFTs are more accessible than one might realize.
No one-size-fits-all approach to NFTs. Just like everyone’s work is different, the focal points for each artist will vary based on the creator’s personal goals and their audience. It can be a great way to inspire people and give them more agency over their lives. By using AI as a web writer, you’re helping create something innovative that can reach a broader audience.
Creative minds in the VR world can come together to produce fantastic, personalized experiences for people. This is possible thanks to a network of various programs and platforms like Soundscape VR which work together with artists.
The web 3.0 music scene has boomed in recent years, which is impressive- it wasn’t that long ago when we all first heard the term! It’s a great promotional and financial strategy that, like social media, can have some major repercussions for a musician. Despite this potential clout, it still lags behind other more established forms of success.