Why Focusing Too Much on App User Acquisition is Not Right
User acquisition is sometimes rather costly but you cannot overlook it because let’s face it, you need people to learn about your app and to download it to understand what a treasure it is.
3 Best Practices for In-App Permissions
How apps ask for permissions differs from app to app. But the challenge for iOS app makers is that iOS gives you the ability to ask for a permission only once. So you have to get creative. Otherwise, the user should go find out how to turn the permission back on in OS settings. So, let’s now look at a few scenarios of in-app permission requests and see which of them are bright and which ones are total disasters.
Facebook’s Privacy Crisis Could Permanently Change Big Data
Over the last few years we’ve found ourselves square in the middle of the Age of Big Data. Data has become a new class of economic asset, like currency or gold. The more data collected, the more its value increases — and not just to businesses but to fields like sports, advertising, public health and even politics.
The Difference Between UI and UX Design
Lots of people still seem to confuse the terms UX and UI, although there is too much information on the internet and everybody is talking about those terms. UX stands for user experience and UI meaning user interface. It is important to know that UX and UI are crucial for a product and always work together. In this article, we will talk more about these two terms and highlight the difference between UI and UX design.
3 Ways You can Benefit from App Gamification
I remember, some 12 years ago when Nokia phones were the trend, there used to be a game “Snake” in nearly all of them. Everyone in our school was playing Snake during the lessons, lesson breaks, while going back home from school, while eating, walking, and of course, while doing the homework. We were obsessed with that game, and we were showing our scores to each other and bragging and bragging and bragging….
How Predictive Analytics Can Improve Your Mobile App
Everyone does this predicting thing: financial analysts, business people, product guys, politicians, you name it. They do this for various purposes.
For app makers, predictive analytics can be that magic crystal ball that lets them see which users will remain by their side and which will churn eventually. And since no app maker/marketer wants to see a single user churn, they will get proactive in re-engaging those users and not letting them go.
6 Killer Features Your Ecommerce App Needs To Have
Ecommerce apps are powerful tools for online retailers, making it possible to reach users with more targeted offers, intuitive interfaces, and a more streamlined experience overall. But if you’re going to have an ecommerce app, you need to do it right.
Why is UX Copywriting so Important in Product Design
UX copywriting is a design job. Why? Because a great user experience design writing is as much important as great visual design. Yes, I said visual design. By that, I basically mean your UI. So, whenever I talk about design in general, I mean the combination of great UI, UX, and, of course, writing. Think yourself, what’s the point of designing a super-cool button when you cannot think of an effective call-to-action. Will your users click on a button like that? I am not sure…
6 Proven Ways of Engaging Your App Users
Getting people to download your mobile app is one thing, keeping those people engaged is another thing. One is hard, the other one is even harder. So, how do you keep your users engaged once they have downloaded your mobile app? It’s not that people hate using apps. Research shows that nearly 90% of mobile media time goes to mobile apps as compared to mobile web.
4 Mistakes Retailers Make At The Checkout Stage
Do you find that your customers often start the checkout process, but leave without purchasing? You’re not alone. In fact, in 2015, the average rate for checkout abandonment was 68%: that’s more than two-thirds of customers.
Conversion rates are low too. According to Yotpo, the highest converting industry is food, drink, and tobacco at a measly 5%.
